Trash Talk Trendsetter: Conor McGregor's Influence on UFC Culture

You can love him or hate him, but he is a walking advertisement for the UFC and the sport of MMA as a whole

by Sededin Dedovic
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Trash Talk Trendsetter: Conor McGregor's Influence on UFC Culture
© Matthew Lewis / Getty Images

The debate surrounding Conor McGregor's influence on the sport of MMA is a constant topic of discussion. It's undeniable that McGregor left an indelible mark on the UFC during his golden era. Conor McGregor is often credited with setting trends in the MMA world, especially when it comes to his skillful use of "trash talk".

This brash and open approach became synonymous with his name and contributed to his personality. No UFC fighter has ever had such global fame as McGregor enjoys now. Countless times, McGregor played on the psychological side of his opponent, often without thinking about what he was saying.

"Your wife is in my DMs. I complimented her on her dress sense. It's the only thing you have left," he said to one of the most humble fighters, Dustin Poirier. He often knew how to make an introduction to the match and play mind games with his opponent.

Conor himself is aware that many people hate him because of this, but he said that he wants to be hated but admired. We all know how much Khabib Nurmagomedov respected his late father. He also resented him, of course at that time Khabib's father was alive.

"Your father is a quivering coward. Where's your father at, eh? Hiding, like a rat." However, some believe that his influence, when everything is looked at, was still bad, because various fighters following his approach went too far in trash talk countless times.

One of the main trash talkers is Colby Covington who heinously insulted and mentioned the dead father of Leon Edwards. He said that he was a criminal and that he deserved to go to hell. Leon Edwards beat Colby to trash talk, but still acknowledges Conor McGregor's positive impact on the UFC.

Leon Edwards' perspective

Leon Edwards, while not an avid McGregor fan, acknowledges the Irish fighter's positive impact on the sport. Edwards believes that McGregor has taken MMA to the next level, especially among casual fans.

In a recent interview with "Up Front With Simon Jordan," Edwards shared his thoughts on McGregor: "I think he's great for the sport. He's definitely brought the sport closer to the casual fan. He's one of those guys that you love or hate, but he's what he is.

No one can take away from him what he has achieved in this sport."

Conor McGregor© Steve Marcus / Getty Images

While not a personal fan of McGregor, Edwards acknowledges the importance of looking at McGregor's contributions from a competitive and marketing standpoint.

That is what matters most, and Edwards makes it clear that he is indifferent to McGregor's private life. "I don't admire him; I just look at the competitive and marketing side. His private life is his business; I couldn't care less about his private life.

I'm more interested in what he did in sports, how he promoted himself. However, he is not my friend."

McGregor's impact on the UFC

There's no denying that Conor McGregor has maximized his potential in the UFC, to the benefit of both himself and the organization.

His promotional skills and charismatic personality helped raise the profile of the sport. While McGregor's private life may be a point of contention for many, it is also an aspect that has often kept him in the headlines and fueled debate.

The fights between Conor McGregor and Khabib Nurmagomedov are some of the most iconic and controversial in UFC history. McGregor, known for his flashy striking and powerful left hand, clashed with Nurmagomedov's dominant wrestling and relentless pressure.

This highly anticipated lightweight title fight saw Nurmagomedov dominate McGregor on the ground, eventually submitting him in the fourth round. Regardless of the defeats against Nurmagomedov, Conor McGregor still remains a polarizing figure in the MMA world.

He held the Featherweight and Lightweight titles at the same time, a feat no other fighter has accomplished. He knocked out Jose Aldo in just 13 seconds at UFC 194. He has knockouts in the featherweight, lightweight, and welterweight divisions and more.

You can love him or hate him, but he is a walking advertisement for the UFC and the sport of MMA as a whole. Conor McGregor's return and his fight against Michael Chandler have been talked about for a long time. McGregor set social media on fire with the announcement of this fight a month ago.

The most attention was caused by McGregor's announcement of a match in the middle category. There were so many possible dates and events, various issues with USADA that no longer exist in the UFC, so many factors that kept the popular Irishman away from the cage.

And now it seems that he will perform at UFC 300. It's undeniable that McGregor's influence, both inside and outside the Octagon, shaped a significant era in the UFC. And the upcoming fight will very likely be among the top 10 most watched events of all time.

Conor Mcgregor
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