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Is UFC Sabotaging Its Own Anniversary? Why UFC 299 is the Real Main Event

Is UFC Sabotaging Its Own Anniversary? Why UFC 299 is the Real Main Event

Former UFC bantamweight champion Aljamain Sterling presented a theory that many agree with

by Sededin Dedovic
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Is UFC Sabotaging Its Own Anniversary? Why UFC 299 is the Real Main Event
© Paul Rutherford / Getty Images

The anticipation of the upcoming UFC events, especially UFC 299 and UFC 300, has caused a lot of reaction among fans and fighters alike. UFC 299 probably boasts a more attractive fight card than the big UFC 300, much to the surprise of many MMA fans.

The UFC has announced a huge number of fights with big names for 299 and it seems that the management is counting on the fight between McGregor and Michael Chandler to draw the jubilee and historic UFC 300.

UFC 299 Fight Card

UFC 299 is headlined by a bantamweight title bout between Sean O'Malley and Marlon 'Chito' Vera.

O'Malley, looking to defend his belt and avenge his lone loss of his career, faces Vera in what many consider to be a stylistically intriguing, but not necessarily a fight on the card. Other notable matches include Dustin Poirier vs.

Benoit Saint Denis, Kevin Holland vs. Michael Page and Gilbert Burns vs. Jack Della Maddalena. In addition, fans are eagerly anticipating the return of Peter Yan against Song Yadong, promising a high-quality and exciting showdown.

Mateusz Gamrot and Rafael dos Anjos could offer a treat for grappling fans, and it will be very interesting to see how Jailton Almeida will handle a fighter like Curtis Blaydes. We will also watch the debut of the terrifying Cuban Robelis Despaigne, as well as the new appearance of Michel "Demolidore" Pereira, who is awaiting a match against Michal Oleksiejczuk.

When you pay attention to the popularity of the fighters who will perform, this could be one of the most watched events of the last few years.

Sean OMalley, Aljamain Sterling© Paul Rutherford / Getty Images

Controversy surrounding UFC 299

Despite the stacked lineup, critics argue that UFC officials may have made a mistake in putting together UFC 299, potentially diminishing the potential UFC 300 magnitude that the anniversary event deserves.

Aljamain Sterling, a former champion, suggests that the UFC wants to portray Sean O'Malley as a bigger star than he really is. He claims that they want to make him a star by force because they see potential in him. He's the current UFC Bantamweight Champion.

O'Malley captured the title on August 19, 2023, by defeating Aljamain Sterling via second-round technical knockout. 12 of his 17 professional wins have come by knockout, and six of his last seven wins have been finishes. O'Malley has a 5-0-1 record in the UFC, with his only blemish being a no-contest due to an accidental eye poke.

Sean is also a popular figure among fans, who are drawn to his exciting fighting style and confident demeanor. O'Malley is one of the most exciting young fighters in the UFC, and he's sure to be a major force in the bantamweight division for years to come.

UFC and Dana White have shown countless times that they have a nose for such things and that they almost always know who the audience likes and who will pay the most PPV, and then they enter that fighter. Sterling believes that this is not the right way and that skills and mma as a sport should be prioritized.

Sterling's take

Aljamain Sterling, who faced O'Malley last August, expressed his disappointment with the PPV numbers generated by UFC 292, the event that featured his bout with O'Malley. He claims that O'Malley is undeservedly getting a second chance for the main event on such a high-quality fight card as UFC 299.

"The match between Vera and O'Malley is stylistically interesting. Don't get me wrong, I'll be watching that fight. But it is interesting how the UFC matchmakers decided to pack this fight card to create the impression that Sean O'Malley is a big name.

It's funny, because I know a lot of people criticize UFC 300, and a lot of the fights from the UFC 299 fight card could have found their place in the UFC 300 event. It doesn't take much for you to draw some conclusions. '', Sterling explained in a guest appearance on the MMA Hour.

"I was going over something with my wife, and when we were going through the PPV numbers that the event did, I thought, 'Are these the numbers that this guy is saying he's a big PPV star on?' Oh, my God. If I had known the numbers would be so low, I would have taken the rest I needed and only now would I have prepared for that match.

The UFC then told me that I could win that match in August, and if I refused, I would have to wait until the first, second or third month of 2024. That's right, that's how it is. I gambled and believed that the numbers would be above all previous ones.

It didn't happen, but I'm happy because I made some extra money,'' Sterling said via his YouTube channel. According to Sterling, he would have reconsidered his decision to participate had he known about the low PPV numbers.

The UFC did not reveal the exact numbers of PPV sales, but Henry Cejudo and some insiders claim that it is between 300 and 350 thousand broadcasts sold. We will see with all the other interesting matches how much the PPV will attract the next event.

Aljamain Sterling
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