Already initial estimates of the market success of the exhibition match between Mike Tyson and Roy Jones Jr. suggested that “Iron Mike,” along with the company behind the Triller app, did a great job. Information that surfaced in the media last week revealed sales of 1.2 million broadcasts of programs led by two boxing legends.
But new information reveals that success is even bigger. Triller is an application for playing video content and they are the main competitor to the currently extremely popular TikTok, and they set aside $ 50 million for the rights to this match.
But it is obvious that everything paid off for them. Namely, the owner of the Thriller, Ryan Kavanaugh, revealed that the broadcast was sold in 1.6 homes, which is the highest number this year for any broadcast within martial arts.
"While everyone wanted us to fail, we surprised everyone by changing some things and adjusting. In the end, we dominated," Kavanaugh said, adding that the final number would rise further because some cable channels had not yet provided final information.
Seeing that the price of the transfer was $ 50, Triller only came to $ 80 million in revenue, which means that this job paid off.
The numbers are even more impressive comparing to others. As for this year, the most successful martial arts event was UFC 251, led by Kamara Usman and Jorge Masvidal in July, with 1.3 million broadcasts sold.
Over a million more went to January’s UFC 246 with Conor McGregor and Donald Cerrone, while the third most successful event of the biggest MMA promotion was UFC 253, led by Israel Adesanya and Paulo Costa. Their match was bought in 700 thousand households, while UFC 252, ie Stipe Miočić and Daniel Cormier, bought about half a million.
So far the most successful boxing match of the year was the trial of Tyson Fury and Deontay Wilder in February, with 850,000 sales, while everyone else was well below that. Saturday's match between Anthony Joshua and Kubrat Pulev will certainly not compete, as it will be broadcast in America at an unpopular time, while broadcasts in Europe have mostly been taken over by public television and there is no pay-per-view format.
This format has actually failed in Europe and is becoming less and less practiced. It is worth mentioning some more numbers. Namely, 1.6 million transmissions of sales are approximately equal to that achieved by one of the biggest matches in the history of the heavyweight category, ie the first clash between Tyson and Holyfield.
Still, Mike failed to surpass his greatest successes. This is a match against Lennox Lewis, sold in almost two million households, and the rematch against Holyfield went to about the same number.