Emma Raducanu: "I deleted WhatsApp and Instagram"

She has decided to tell in detail the social side of her life, which has seen her strongly protagonist since the Slam success on

by Lorenzo Ciotti
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Emma Raducanu: "I deleted WhatsApp and Instagram"

Emma Raducanu, British tennis star, has never managed to follow up on her resounding success at the 2021 US Open. She has decided to tell in detail the social side of her life, which has seen her strongly protagonist since the Slam success on.

A visibility that, as revealed by Raducanu herself, she didn't benefit her so much and that's why she recently decided to downsize everything. She explained: "After the Australian Open, I deleted WhatsApp and Instagram from my phone and have been living under my little rock ever since.

I felt that sometimes you would go through moments where you just wanted to focus on yourself and I was very satisfied with my life without them. I've learned that no matter what you do, whether you do good or bad, people will come after you no matter what."

Puig to Raducanu: "Social media can be toxic"

Having exploited the wave of post-US Open visibility, which allowed her to sign numerous sponsorship contracts (Tiffany & Co., Dior, Porsche, Vodafone UK), Emma Raducanu has now reached the awareness of having to put social networks aside for a moment mainly to take care of his career.

A decision that, recently, even the former 2016 Olympic gold medalist Monica Puig, who retired last June at just 28, had advised her to take: "I saw her on the sidelines many times during the 2021 US Open, when she won the title, and is a very talented player.

She needs time to grow and understand who she is both as a tennis player and as a person. She shouldn't focus and think too much about social media. We all know that they are a great tool to promote your name, but they can also be toxic.

I'm not saying that she should abandon social networking altogether. As a tennis player you have to deal with the sponsorships you have been offered after winning a Grand Slam, but you also have to find the right balance. You can make more money off thecourt, but it's important to devote all your time to your profession."

Emma Raducanu
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