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The world of sports has always been fertile ground for advertising investors looking for well-known faces, charismatic personalities and athletes who represent the spirit of competition and commitment. 2023 is no exception, and here is a detailed overview of the ten most marketable sportsmen and women this year.
The name that immediately comes to mind is that of Cristiano Ronaldo, the iconic Portuguese soccer player. With a successful career at Manchester United and Real Madrid, his move to Juventus in 2018 further increased his popularity, He then moved to Manchester United, to then get the millions of Saudi Arabia.
With an extraordinary presence on social media, Ronaldo attracts sponsors thanks to his charisma and his image as an impeccable athlete. Another giant of soccer is Lionel Messi. The Argentine, considered one of the best footballers of all time, has attracted the interest of big brands thanks to his exceptional technical skills and his humility off the field.
His recent signing with MLS Inter Miami has intensified the attention on his movements even more. In the world of tennis, Naomi Osaka has become a force to be reckoned with. With a charismatic character and extraordinary talent, the Japanese player has been the protagonist of important victories in several tournaments.
Her strength and resilience, both on and off the field, have made her a very attractive athlete to sponsors. NBA superstar LeBron James continues to dominate both the court and the advertising market. With an impressive social media presence, James is able to reach a huge audience.
His impact in the fight for social justice and his involvement in various philanthropic initiatives further enhance his appeal. Considered one of the best gymnasts of all time, Simone Biles is an athlete who enchants audiences with her extraordinary performances.
Her ability to push boundaries and her powerful personality have made her exceptionally attractive to sponsors who want to be associated with her story of success and resourcefulness. Seven-time Formula 1 world champion Lewis Hamilton has proven himself to be a talented driver and a committed social activist.
His fight for diversity and inclusion, combined with his successes on the track, make him a very influential athlete globally. Coco Gauff has taken up Serena Williams' legacy and caught the attention of sponsors around the world.
In addition to her dominance on the field, she is recognized for her grit and commitment to female empowerment. Virat Kohli is a prominent name in international cricket. Captain of India, he is known for his technical mastery and his charismatic image.
Due to his popularity, he has obtained numerous endorsement contracts. Women's soccer is experiencing a moment of great growth, and one of its brightest ambassadors is Alex Morgan. With a charismatic personality and a history of success, Morgan has established herself as one of the most marketable footballers of the moment.
Serbian tennis player Novak Djokovic has proven to be one of the best in the world, with a career full of important victories. His charming personality and involvement in humanitarian initiatives make him an ideal ambassador for sponsors.
2023 sees an exceptional group of male and female athletes who combine both sporting success and commercial influence. Through their talent, charisma and social involvement, these influential athletes attract the attention of big brands and dominate the sporting arena and advertising.
As the world of sports continues to evolve, these names will remain among the most marketable due to their ability to inspire and engage audiences around the world.