The channel that will broadcast the Super Bowl 2022, the 56th edition of the event, is NBC, the commercials are the most expensive in history: almost 6 million euros for 30 seconds of advertising, with Scarlett Johansson (Alexa), Serena Williams (the light beer Michelob), Lindsay Lohan (Planet Fitness), Trevor Noah (Uber Eats).
The American football league was recently accused of racism due to the lack of black coaches. Everything is ready for the 56th edition of the Super Bowl, the most anticipated and most followed sporting event in the USA. The final between the Los Angeles Rams and the Cincinnati Bengals will be held at Sofi Stadium in Ingelwood, California.
Everything is ready for the 56th edition of the Super Bowl, the most anticipated and most followed sporting event in the USA. The final between the Los Angeles Rams and the Cincinnati Bengals will be held at Sofi Stadium in Ingelwood, California.
It is estimated that 31.4 million Americans will bet on the match, 35% more than in the same period last year. Among the records there is also that of the expensive prices at home: those who choose to follow the game on the sofa alone or in company prepare a high bill for the traditional chicken wings, beer and chips.
Thanks to the flare-up in prices and bottlenecks in supply chains, the average Super Bowl menu costs at least 25-30% more than last year, with particularly high prices for the indispensable fried chicken. To follow the match at the stadium, the cheapest ticket costs around 1000 dollars, the average amount is 10,237 dollars, with tickets reaching over 72 thousand dollars.
Eminem, Snopp Dogg, Mary J. Blige, Dr. Dre and Kendrick Lamar will perform on the halftime show. Super security measures: the area is closely guarded by police who fear a truck invasion as part of the no-vax protests that began in Canada and are slowly taking hold in the United States.
There have been messages on social media for days on directions to reach SoFi and create problems at the Super Bowl.
Laureus Awards: Brady, Dressel, Djokovic, Ledecky, McKeon
The names of all the nominees for the World Sports Awards, the Oscars of sport, have been announced.
Six tennis players stand out among the nominees, and above all the name of Novak Djokovic. The jury, made up of 1300 journalists from all over the world, will vote the winners for each category and the awards ceremony will be held in April in virtual mode, and will be followed by the vote of a noble jury of 71 sports legends.
Novak Djokovic is also among the candidates for the Sportsman of the Year award. After the exciting season lived last year, in which the Serbian number one came close to the grand slam by winning three slams out of four and surrendering in the final to Medvedev at the US Open (last major of the year), Djokovic was at the center of an international case for his exclusion from the Australian Open for reasons related to his vaccination status, a tournament later won by Nadal who beat him by a slam (21 against 20).
The Serbian will return to the field at the ATP 500 in Dubai. The other nominees for this award are Max Verstappen (winner of the F1 world championship), Tom Brady (historic quarterback who at 44 this year will bid farewell to American football after 22 years), Bayern Munich striker Robert Lewandowski, the American swimmer.
Caeleb Dressel and Olympic gold medalist Eliud Kipchoge in the marathon. In the women's category, nomination for recent Australian Open champion Ashleigh Barty. The Australian tennis player will compete for the prize against Katie Ledecky (USA) and Emma McKeon (Australia), the two sprinters Elaine Thompson-Herah (Jamaica) and Allyson Felix (USA) and the Spanish footballer Alexia Putellas.
Daniil Medvedev and Emma Raducanu, both returning from a 2021 in which they won their first career slam (albeit at different ages), are candidates for the revelation award of the year. Among the other candidates also the Barcelona footballer Pedri, also protagonist with the Spanish national team.
The two wheelchair players Diede De Groot (Netherlands) and Shingo Kunieda (Japan) are vying for the disability sportsman of the year award. In the Team of the Year category there is also the Italian national football team, victorious at the Europeans, which will have to overcome the competition of the Mercedes AMG Petronas F1 team, which has won the eighth consecutive constructors' world title; the Milwaukee Bucks, reigning NBA champions; of the Argentine national football team, winner of the Copa America; and the Chinese Olympic diving team, which has won seven gold medals in the eight competitions in which it participated.