NFL Teams Adjust Draft Tactics in Response to Rising College Earnings

The NFL Draft is an annual event marked by anticipation and strategy, where the futures of teams and athletes begin to take shape under the bright lights of media and fanfare.

by Faruk Imamovic
NFL Teams Adjust Draft Tactics in Response to Rising College Earnings
© Getty Images/Al Messerschmidt

The NFL Draft is an annual event marked by anticipation and strategy, where the futures of teams and athletes begin to take shape under the bright lights of media and fanfare. However, this year's draft, starting Thursday night, introduces a noticeable shift in the participation of underclassmen, setting a new tone for the event.

Only 58 underclassmen have declared for this week's draft, a significant decrease from the 130 players in 2021 and marking the lowest since 2011. Observers and insiders within the NFL attribute this decline to the influx of NIL (Name, Image, and Likeness) money, reshaping players' decisions to either declare for the draft or continue their collegiate careers.

The NIL Effect: A Financial Game-Changer

The introduction of NIL money has undeniably impacted the draft dynamics. Following the Supreme Court's 2021 ruling that collegiate athletes could earn from their name, image, and likeness, the landscape of college sports began to transform dramatically. USC quarterback Caleb Williams, a potential top pick for the Chicago Bears, exemplifies this shift, having reportedly earned around $10 million while still in college.

Green Bay Packers coach Matt LaFleur expressed his astonishment at the financial changes, noting, "It’s crazy to fathom that some of these guys made more money in college than they will in the NFL."

This new financial security is influencing not only the decisions of potential draftees but also the strategies of NFL teams. Players who might have been driven by financial necessity in the past now enter drafts with significant earnings already banked, altering their motivation and preparation. As Las Vegas Raiders coach Antonio Pierce pointed out, these players often appear more entitled, a sentiment that can affect their drive and work ethic. "When I came in the league, I was broke. These guys already got goddamn jewelry on and the Louis Vuitton rocking already," Pierce lamented.

The financial cushion provided by NIL deals also leads many players to stay in college longer, seeking to enhance their skills and draft positions. The NFL's minimum rookie salary for 2024 is set at $795,000, but with NIL deals in place, some players are already surpassing this figure while still in school. This financial security is reshaping the nature of the draft, with many players now bypassing the early rounds of selection for continued development and education.

NFL© Getty Images/Doug Pensinger

The Draft and Player Development

This shift has broad implications for NFL teams. With fewer top talents declaring for the draft, the quality of available players seems to decline after the initial rounds. Agents and team executives note a substantial drop-off in player quality beyond the first 150 picks. "Clubs are saying that this is a really good draft through 150 picks, and then after that it falls off a cliff," said agent Steve Caric.

The response from NFL teams has been to adjust their draft strategies accordingly. Baltimore Ravens GM Eric DeCosta discussed the possibility of packaging later-round picks to move up or potentially trading them for better future selections. This indicates a significant change in approach, acknowledging the altered landscape where high-quality players are fewer and the value of later picks is diminished.

Additionally, the experience players gain from staying in college longer, especially quarterbacks, is seen as a crucial advantage. Players like Oregon's Bo Nix, who played 61 games in college, enter the draft with a wealth of experience that can be equivalent to professional training, providing them with a readiness that may not have been as prevalent in previous drafts.

The evolution of the NFL Draft, driven by NIL money and changing collegiate policies, presents a new era of professional football where financial acumen, strategic patience, and developmental foresight become as important as raw talent and physical ability. As teams and players adapt to these changes, the impact of NIL money will continue to be a topic of interest and debate among sports analysts, team executives, and fans alike.

For late-round picks, the decision to stay in college is often straightforward. Agent Eugene Lee explained, "If you’re a seventh-round pick, you’re getting, like, a $90,000 signing bonus, and that’s the only guaranteed part of your contract," contrasting sharply with the more lucrative opportunities NIL can offer.

Strategic Responses and Long-Term Implications

The strategic use of late-round draft picks, often seen as opportunities to take risks on potential talent, is now shifting towards more calculated moves. Teams are increasingly interested in trading these picks for earlier ones or for future selections where value might be better maximized.

The Minnesota Vikings, holding two first-round picks, exemplify a team that might use its position to adapt to the current draft conditions. They could trade up to secure a more coveted player or stick with their assigned slots to pick the best available talent, highlighting the strategic depth that now characterizes draft-day decisions.

The Future of NFL Recruitment

The integration of NIL money into the fabric of collegiate sports is reshaping not just the NFL Draft but the entire landscape of football recruitment. The ability to earn significant money in college is likely to keep more players in school longer, increasing the average age and experience level of each draft class. This could potentially elevate the overall caliber of play in the NFL, as more seasoned and mature players enter the league.

However, this also means that NFL teams will need to adjust their expectations and developmental programs. Older, more experienced players might not require the same level of basic training and adaptation but might need more advanced coaching to fine-tune their skills to professional standards.

The NFL is witnessing a transformation where the draft is no longer just about picking the best young talent but about assembling a team that can strategically grow and adapt over time. The increased financial security for players is creating a new breed of athlete—one who enters the league not just for a paycheck but for the love of the game and the drive to excel.