NFL Strikes Deal with Designer of Taylor Swift's Iconic Chiefs Coat

Designer's Creative Leap into Official NFL Fashion Collaboration.

by Nouman Rasool
NFL Strikes Deal with Designer of Taylor Swift's Iconic Chiefs Coat
© Lachlan Cunningham/Getty Images

In the whirlwind of NFL excitement, Taylor Swift has become an unexpected catalyst for the league's buzz, not just through her presence at the games of Travis Kelce, her significant other, but also through her distinctive game-day attire, particularly the custom-made ensembles from sportswear designer Kristin Juszczyk.

Juszczyk, a self-taught fashion visionary, has garnered a significant online following by ingeniously transforming conventional sports gear such as jerseys, T-shirts, and even sports paraphernalia into chic, tailored fashion statements.

Her designs, which creatively repurpose sports logos and jersey numbers, have redefined fan apparel with a stylish twist.

Juszczyk's NFL Milestone

At 29, Juszczyk, who is the spouse of San Francisco 49ers' Kyle Juszczyk, has recently secured a groundbreaking licensing deal with the NFL.

This agreement, confirmed by a league spokesperson and initially reported by Sportico, grants her the official rights to incorporate NFL logos into her men's and women's fashion lines, marking a significant milestone in her career.

Juszczyk's journey into fashion began in her youth, sewing and crocheting alongside her grandmother. Despite pursuing a degree in business administration and marketing from Towson University, her passion for design remained.

Her craftsmanship gained widespread attention when Taylor Swift donned a custom puffer jacket adorned with Travis Kelce's number at a Chiefs game, spotlighting Juszczyk's unique blend of sports and fashion. The designer's clientele includes other high-profile personalities like Brittany Mahomes and Simone Biles, each sporting customized pieces that reflect their personal connections to the game.

The buzz around Juszczyk's work even led to a playful nudge from Taylor Lautner on social media, urging the NFL to offer her a licensing deal.

As the NFL season heads towards its climax, all eyes are on Juszczyk, with fans and fashion enthusiasts alike curious about her next creation.

Her recent appearance at a 49ers game, proudly sporting a jacket with a "Super Bowl bound" embroidery, only adds to the anticipation for what she'll unveil next. Her husband, Kyle, expressed immense pride in her talents, emphasizing the uniqueness and creativity of her designs.

Kristin Juszczyk's story is a testament to how passion and innovation can bridge diverse worlds, in this case, merging the realms of sports and high fashion in a way that captivates fans across both domains. As the NFL season continues, her designs are not just a trend but a new way for fans to express their allegiance and style simultaneously.

Taylor Swift Chiefs