Arch Manning's $3.2M NIL Deal Outshines NFL's Fields, Mullens in Earnings

Exploring Arch Manning's Surprising Financial Triumph.

by Faizan Chaudhary
Arch Manning's $3.2M NIL Deal Outshines NFL's Fields, Mullens in Earnings
© Jacob Kupferman/Getty Images

In an unexpected financial twist, Arch Manning, the third-string quarterback for the Texas Longhorns, has eclipsed several NFL quarterbacks in earnings with a remarkable Name, Image, and Likeness (NIL) valuation of $3.2 million for the 2023 season.

This staggering figure has surpassed the incomes of notable NFL quarterbacks such as Justin Fields of the Chicago Bears, Nick Mullens, and even Brock Purdy of the San Francisco 49ers, a frontrunner for the NFL MVP title. Despite spending most of the season on the bench and eventually redshirting, Manning, a standout recruit in 2022, has seen his NIL value skyrocket.

This surge is particularly noteworthy given that he has outearned NFL quarterbacks who were active starters in the 2023 season. Fields, for instance, earned $2.375 million, while Mullens, an experienced backup, brought in $2.1 million.

Surprisingly, Manning's estimated worth even exceeds Purdy's earnings, despite Purdy's status as the 49ers' starting quarterback and MVP contender, who earned $870,000 for the season.

Manning's Earnings Breakdown

Analyzing the figures further, Manning's on-field statistics for the season are relatively modest, with only 30 passing yards from 2-of-5 completions and seven rushing yards on three carries.

Yet, his NIL valuation translates to an astonishing nearly $100,000 for every passing yard he achieved. This contrasts sharply with the earnings of Fields, who is on a four-year rookie contract with an Average Annual Value (AAV) of $2,375,000, and Mullens, who earned $2,100,000 in 2023.

Purdy, despite signing a four-year, $3.73 million contract with the 49ers, earned significantly less than Manning's NIL valuation. Since the NIL ruling in 2019, college athletes like Manning have leveraged their popularity for lucrative deals.

Manning, the nephew of NFL legends Peyton and Eli Manning, announced a multi-year NIL deal with Panini, a trading card company, for limited edition personally autographed cards, with proceeds benefiting charity. Interestingly, Texas head coach Steve Sarkisian clarified that Manning would not accept NIL money until he becomes a starter, countering assumptions that his recruitment was primarily NIL-driven.

As the second-highest NIL earner in football, trailing only Colorado QB Shedeur Sanders, Manning's ascent in the NIL landscape despite limited field time underlines the evolving dynamics of athlete compensation in college sports.

His unique path to NIL success, juxtaposed with his famous family legacy and the burgeoning NIL market, showcases an intriguing aspect of modern collegiate athletics.