Taylor Swift's Support for Travis Kelce Sets New US Election Night Ratings Record



by NOUMAN RASOOL

Taylor Swift's Support for Travis Kelce Sets New US Election Night Ratings Record
Taylor Swift's Support for Travis Kelce Sets New US Election Night Ratings Record © David Eulitt/Getty Images

Kansas City, MO - In a surprising twist, it seems America's heart still beats more for music than politics. Taylor Swift, the Grammy-laden songstress, has again proved her unbeatable charm, even within the NFL community. According to recent viewership data, more Americans tuned in to watch the pop icon's live appearance at Arrowhead Stadium than those who watched the 2020 US presidential election returns.

Swift's Chiefs Game Outperforms Election

Swift's surprise appearance at the Chiefs versus Bears game has taken the nation by storm. Fox Sports reported a staggering 24.3 million viewers for the NFL's week three clash - a match that effortlessly eclipsed the 22.8 million live viewers from the 2020 presidential election night.

Notably, this is a stark decline from the record-setting 71.5 million Americans who tuned in for the 2008 election broadcast. Perched in the VIP suite donning a Chiefs jersey, Swift's presence at Arrowhead wasn't just a sideline spectacle.

Fox's NFL division touted the game as the most-watched live broadcast of the week on any network, highlighting her star power. But here's where history seems to rhyme. This isn't the first instance where American musicians have overshadowed political fervor.

Recalling the 2016 pre-election landscape, rock band Nickelback, often humorously pegged as one of the most disparaged bands, curiously outshone then-presidential candidate Donald Trump in likability. A nationwide survey illuminated this peculiar preference, leading to a flurry of comedic online responses.

Such comparisons raise a tongue-in-cheek question: Is America's growing inclination towards entertainers over politicians a genuine trend or merely a phase of current societal sentiments? While the data leans towards the former, only time will reveal the lasting influence of musicians in an increasingly politically engaged society.

In an age of digital amplification, where online presence can make or break one's popularity, such viewership records and likability metrics pose intriguing insights into America's evolving cultural tastes. While the intersection of entertainment and politics isn't new, such viewership disparities underscore the magnetic appeal of figures like Taylor Swift in the modern zeitgeist.

Taylor Swift Travis Kelce