Brooklyn Nets star Kevin Durant has announced a partnership and sponsorship deal with cannabis marketplace Weedmaps. In the past, Durant has been an advocate for the benefits of marijuana. Also, Durant invested in cannabis-related businesses in the past.
"I think it's far past time to address the stigmas around cannabis that still exist in the sports world as well as globally," Durant told ESPN. "This partnership is going to help us continue to normalize those conversations, as well as create content, events, and a lot more through our Boardroom media network.
This is just the beginning for us."
Matt Barnes, Thabo Sefolosha support Durant
"There's a shifting culture and it takes a superstar like KD to embrace this and help others not be afraid to discuss the benefits," said former NBA player Barnes, a marijuana advocate who has said he smoked pot most of his 14-year career.
"This has been a process. There have been meetings going on with the league and union for several years and both sides have hired experts to investigate this. This is a big step." The last player to be suspended in the NBA for using marijuana was Sefolosha in 2018.
"I'm not going to wear that as a badge of honor," said Sefolosha, who didn't play last season after 14 years in the league. "I was fighting internally to change the rules. It's something that should've been dealt with a long time ago.
I understand the league doesn't want to promote it. I'm not one to advertise marijuana and it's not something I'd encourage my kids to do. I don't want to send the wrong message. But it's a happy substitute for harder drugs, ones the team doctor might even give you, and alcohol, and I had to learn that on my own."
Meanwhile, Durant recently led Team USA to gold medal at the Tokyo Olympics. Durant was an absolute superstar during the whole tournaments and he received the most credit for Team USA win. “They had some power rankings out.
They had us fourth behind Slovenia. Come on, man,” Durant said, in a clip that was shared by Complex Sports, as quoted on Total Pro SPorts. “Talking about they’re catching up to us, like, are you serious? This skill is unmatched, you dig? “Shoutout to everybody that won this gold, everybody that chipped in and helped out. We’re going to the press conference, but I had to talk my s*** real quick”.