Nikola Jokic Switches to 361 Degrees After Years with Nike

Breaking New Ground in Sports Endorsements, Jokić Makes a Move.

by Nouman Rasool
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Nikola Jokic Switches to 361 Degrees After Years with Nike
© David Jensen/Getty Images

In a groundbreaking move that's stirring the sports footwear industry, NBA superstar Nikola Jokić has inked a signature shoe deal with 361 Degrees, a leading athletic brand based in China. This partnership was officially announced on Christmas Day via the brand's Instagram, marking a significant shift in Jokić's endorsement journey.

Under this new deal, Jokić will not only serve as the global brand ambassador for 361 Degrees but is also set to launch his first signature shoe shortly. Until then, he will be seen sporting the Big3 Future shoe by the brand on the basketball court.

The Big3 Future, a marvel of footwear technology, boasts carbon fiber woven uppers for maximum stability while maintaining a lightweight profile. This innovative shoe also features the Mōrphit lacing system, designed for a secure fit without compromising flexibility.

Its Soarplates, strategically placed under the midsole, enhance torsional rigidity, crucial for stability during dynamic lateral movements. Furthermore, the Quiktech midsoles, crafted with high-performance ETPU elastic and recycled materials, coupled with Quikflame PEBA nylon cushioning, promise unparalleled comfort and energy return.

Expressing his excitement, Jokić commented, "I'm thrilled to join the 361 Degrees team and support their vision of promoting wellness and sports globally. The development of my first shoe with them has been an extraordinary journey, and I eagerly await its reveal to the world." The 361 Degrees Big3 Future Low, priced at $160, will launch on Dec.

28 at 7 a.m. ET, available exclusively on Kickscrew.com and 361usa.com. The release includes four striking colorways: "White Multicolor," "CQT," "Miro," and "Zechi China."

Previously Reported on Dec. 20, 2023

A notable departure from Nike marks a new chapter for Nikola Jokić, the Denver Nuggets' star and NBA champion.

Jokić, a two-time NBA Most Valuable Player, has reportedly signed a multiyear signature shoe contract with 361 Degrees. Nick DePaula of Boardroom and ESPN was first to break this news via Twitter. Notably, during the Nuggets' recent victory over the Toronto Raptors, Jokić debuted the high-top version of the 361 Degrees Big3 Future shoe.

As Jokić joins 361 Degrees, he follows in the footsteps of fellow Nuggets player Aaron Gordon, who partnered with the brand in February 2020. Gordon, too, has a signature line with 361 Degrees, including the AG4 Soar, now available for $140.

Jokić isn't the only NBA player representing 361 Degrees on the court. Spencer Dinwiddie of the Brooklyn Nets is known for wearing the brand's DVD 1 shoe. Last season, Jokić spearheaded the Nuggets to their first NBA championship, overcoming the Miami Heat in the 2023 NBA Finals, where he was also crowned the Finals MVP. This season, the Nuggets are a strong contender in the Western Conference, boasting an impressive 18-10 record.

Nikola Jokic
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