NBA Titan Giannis Antetokounmpo Takes a Stake in Premium Wellness Brand Flexpower

Giannis shares intimate bond with Flexpower's holistic formulations

by Faizan Chaudhary
NBA Titan Giannis Antetokounmpo Takes a Stake in Premium Wellness Brand Flexpower
© Justin Casterline/GettyImages

SANTA MONICA, Calif. - Flexpower, a paramount in sports wellness with a storied 20-year legacy, is the unsung hero behind the pain relief of countless NBA, NFL, NHL, and US Olympic sports icons. This locker-room essential just received a celebrity endorsement like no other: the Antetokounmpo brothers, headlined by two-time NBA MVP, Giannis.

In a groundbreaking announcement today, Flexpower revealed that the Antetokounmpo brothers - Giannis, Alex, Kostas, and Thanasis - are not just patrons but new part-owners. This magnifies their already deep-seated affinity for the brand, tracing back to Giannis's first use of the signature scent-free pain relief lotion in 2016.

Giannis: Flexpower's Personal Impact

"My journey with Flexpower has been personal. The company's all-natural formulations have supported me both within the game and beyond. Knowing I'm fueling my body with the best is empowering," expressed Giannis.

His sentiment was echoed by brother Alex, who reminisced, "Once Giannis' trainer introduced us, it quickly became our go-to. Game nights, workouts, or just nursing the usual soreness - Flexpower was our companion." In an unforeseen twist, Heather Vandenberghe, the CEO of Flexpower, shared the story of the family's unsolicited approach to invest.

Recognizing this as an unmatched opportunity, she embraced the chance to amplify the Antetokounmpo's genuine passion across the expansive Flexpower range - from their pioneering pain relief lotions to reef-friendly sunscreens, therapeutic bath salts, and nourishing lip balms.

"For two decades, we've remained the sports world's treasured secret. Now, with the resounding endorsement from luminaries like Giannis and his brothers, I'm thrilled to announce: our secret's out!" Vandenberghe declared. In a strategic partnership, Ante, Inc., led by the Antetokounmpo quartet, will assume seats on the Flexpower board, further intensifying their influence.

Fans can also anticipate seeing them headline a comprehensive media blitz for the brand across diverse channels. About Flexpower: From the locker rooms of over 1,000 professional sports icons, Flexpower has evolved its mission: to democratize wellness.

Born in California, its sustainable and plant-driven line-up champions recovery and self-care, seamlessly blending efficacy with eco-friendliness. About Ante Inc.: Ante, Inc. is the beacon behind the Antetokounmpo family's global influence, seamlessly merging business, brand building, and benevolence. Underpinned by a legacy of hard work, respect, and generosity, Ante, Inc. epitomizes excellence on a global scale.

Giannis Antetokounmpo