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In a conversation in his podcast, Denny Hamlin commented on NASCAR fans and the fact that many support the driver as a person, not a team. Although NASCAR is made up of teams that have their own drivers, many people do not seem to view NASCAR as a team sport.
Denny Hamlin would like to see things like this change in the future. However, he is still not sure how realistic it is that changes will actually occur. “We’d like to think that it’s possible, but it’s likely not.
I understand the premise of it. Like when a Kevin Harvick retire at the end of the year. That’s a good amount of fans that are Kevin Harvick fans. Are they going to jump ship right to Josh Berry, because they’re SHR fans, or No.
4 fans? Or do they just go away? So that’s the problem that I guess they’re talking about. … It’s a good talking point to think about. I think the challenge with that is that the reason people will root for teams is because they represent a city."- Hamlin said.
Denny Hamlin on home teams
Individuals who support teams mostly support them because they are from their city. Hamlin also referred to Justin Marks, who has huge ambitions for the future and wants to move his team to Nashville.
“If you live in Charlotte, you’re going to root for the home team. All of our race teams are within a 30, 40-mile radius, so there’s no home team, as far as in racing. I know (Trackhouse Owner) Justin Marks talked a bit about trying to get his team to be the Nashville team, but I don’t know.
That’d be a very expensive campaign, to try and make that work, and I just don’t know if you’re going to have enough people resonate with that”. Source: on3.com