NASCAR marketability is an ever-present topic. Many believe that NASCAR leaders should do more regarding marketability, given that it is currently difficult to be optimistic about the future of this sport. There are fewer and fewer young people who have an interest in sports, more specifically NASCAR.
However, the question arises as to how the teams and drivers will best present themselves and work on the marketing of NASCAR. Jeff Gordon believes that fans no longer have the connection with riders that they used to. Teams must do more to promote new drivers.
“Joe Montana, of course, was one of my heroes, and I loved him because he was a 49er,” Gordon said, via Toby Christie of Racing America. “When he left the 49ers and went to the Kansas City Chiefs, I was like, ‘eh, who’s the new quarterback?’ I think we have a role as race teams to build our brand up, maybe not as much as the star power of the driver, but in a way where drivers — and we’ve seen this recently with Jimmie Johnson, Dale Jr., and myself, several big drivers that have huge fan followings stepped away from the sport, and I think it had a big impact on the sport.
Because the fans seem to not have a connection to the team as strongly as they did to the driver,” Gordon said, as quoted by on3.com!
Carson Hocevar on NASCAR marketing
Truck Series Playoffs driver Carson Hocevar also made an interesting suggestion a few days ago about what NASCAR teams and leaders should do.
Promoting the race with the same ad of crashes and races is not something he is happy with. “Not on the team [per se], but personally I think NASCAR instead of just promoting the race with the same ad of crashes and races, pick a driver and their sponsor and give them ad space with commercials like the 2000s that are funny and directly tie into the sponsor, personality [of the driver]."