The PGA Tour-LIV Golf merger caused interesting reactions from everyone. Recently, there have been more and more rumors about the importance of the 'financial injection' that the PGA Tour received with this merger. The PGA Tour has been boasting for months that they can offer great conditions for golfers, and that they have enough money.
However, this agreement has created doubts as to whether this is really the case. Seth Waugh, CEO of the PGA Tour of America, has an interesting take on the merger. He believes that things are much different than they seem at first.
“Look, this is not our news story, right, it's others',” -Seth Waugh said, as per golfmonthly.com “This is the PGA Tour and not PGA of America. Sadly, we've been - our brand has been dragged into it because people don't totally understand the difference between the two of us.
I don't think it is a merger. I think that's a misunderstanding of what this handshake is. We're still waiting for lots of details on what it ultimately looks like”.
Seth Waugh explains the merger
It seems that a deal was the only realistic option in this story.
The conflict between the two sides could not bring any progress for anyone. The leaders of both Tours knew that they had to sit down, find a common language and agree on unification. It is still unknown how much happened 'behind the screen', and whether political games are involved here, but it is certain that both sides will benefit from this.
Waugh believes that conflict is not a good thing. “I do think that peace is better than war for the whole game because I think you were getting unnatural acts. And I've been pretty vocal about saying that I didn't think it was a sustainable business model, and that's speaking as a pure sort of business person.
In some ways, I'm hopeful, but obviously it's created an enormous amount of conversation and angst and confusion, and we're a bit a part of that confusion, as well, and trying to sort through it all. I don't think there's any direct effect on us specific to this.
Certainly the war had some implications of competing against a business model that wasn't a business model, and we have to do that, too, and we'll see how it all plays out”.