The conflict between LIV Golf and the PGA Tour has been going on for a long time, but yesterday there was news that surprised everyone and will greatly change the situation on the golf scene. Namely, LIV Golf, PGA Tour, and DP World Tour have decided to unite and become 'one'
Although no one could have expected this, it turned out that these three Tours wanted to find a common language and solve a problem that has been going on for a long time. The PGA Tour has confirmed the truth of this information on its website.
"The PGA TOUR, DP World Tour and the Public Investment Fund (PIF) today announced a landmark agreement to unify the game of golf, on a global basis. The parties have signed an agreement that combines PIF’s golf-related commercial businesses and rights (including LIV Golf) with the commercial businesses and rights of the PGA TOUR and DP World Tour into a new, collectively owned, for-profit entity to ensure that all stakeholders benefit from a model that delivers maximum excitement and competition among the game’s best players."- PGA Tour wrote on the website.
PA Tour Commissioner comments
The leaders of all three Tours had 'interesting' statements for several months, and Jay Monahan, the Commissioner of the PGA TOUR, as well as Greg Norman, CEO of LIV Golf, stood out in particular.
Monahan has stressed many times so far that there is little chance of unification. It seemed like the last option. However, Monahan seems to have understood what kind of profit he will have with this move. "After two years of disruption and distraction, this is a historic day for the game we all know and love.
This transformational partnership recognises the immeasurable strength of the PGA Tour's history, legacy and pro-competitive model and combines with it the DP World Tour and LIV - including the team golf concept - to create an organisation that will benefit golf's players, commercial and charitable partners and fans."- PGA Tour commissioner said.
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