The Formula 1 leadership admits that in the near future they want to have a second race in the United States which currently has one race in Austin and believe that investing in that market will pay off Since the Liberty Media Group took over the management of Formula 1 in 2017, one of the plans has been to increase the number of races in America, but after four years the country still has only one race despite the huge market potential of more than 300 million inhabitants.
The street race in Miami seemed like a safe destination on the F1 calendar, but problems with local authorities made it difficult for promoters to work and plans for the race were still pending.
Stefano Domenicali, the new executive director of Formula 1, says that the American market is one of the priorities for Formula 1 and that it will pay off many times later.
“I can guarantee you that there is currently a lot of interest in Formula 1 in the US,” Domenicali said. "What we don't have to do, in terms of error, is that the U.S. needs to feed F1 news every day."
“It would be wrong to go there for a week, have an amazing week before the race in Austin, and then shut up. What we have is a communication plan that is quite strong in the United States. ” "We need to spread information through the right channels in a continuous way."
"It will take a lot of time initially in terms of investment, but the profitability will be huge." "So it's part of our global strategic campaign that we need to push this year." “Miami is at an advanced stage in terms of debate, but there are other areas in America.
But they are not at the level that I can say ‘yes, they are’ and that I can sense that something is happening. ” “I think in the next few months we will see where we are in terms of possible discussions with that country and possible rotations or stabilization with two races that are fixed.
So it's a job in progress. " The US has hosted the F1 race in Austin since 2012, with the exception of 2020 when the race did not take place due to the coronavirus situation, and before the Austin, the US Grand Prix was driven in Indianapolis (2000-2007).