Many are wondering why Lewis Hamilton and Mercedes still cannot agree on the details and finally extend the contract. David Coulthard had an interesting theory, which is why there is still no indication that an agreement will be reached.
“Mercedes will want a certain amount of time from Lewis for their partners. Mercedes will have sold sponsorship on obtaining access to their drivers."- he said, as quoted by crash.net The Mercedes team is aware of what it means to have such a big name on their team.
Although Hamilton is not in great shape, and frankly, the car is not good enough either, Mercedes certainly wants to have him on their team. Lewis also emphasized several times that he would like to remain part of the team in the future, considering everything they have been through together.
"Some businesses will have signed up with the Silver Arrows because Lewis is there, rather than George Russell. Perhaps Lewis might be wanting to do fewer days or have fewer commitments? What Lewis will be signing up for goes way beyond him driving at a grand prix.
David Coulthard on Lewis Hamilton
Coulthard is convinced that the Briton will stay in the team in the future and that he will extend his contract. “It is about what rights he retains in terms of his image, and what rights he sells to the team.
Mercedes are buying more than just Lewis’ driving services. They are buying his promotional image and his PR image. I don’t think there is any realistic chance that Lewis will leave Mercedes unless there is a major fallout.
And I can’t see that happening." The fact is that Mercedes cannot offer him what Hamilton wants at the moment. This does not change the fact that Lewis has confidence in them and that he is already thinking about the next season and what they can offer him.
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