Sales of TV broadcasts by Fury and Wilder did not meet expectations



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Sales of TV broadcasts by Fury and Wilder did not meet expectations

The first information about the sale of the broadcast for the boxing match between Tyson Fury and Deontay Wilder, the third match between them, appeared last weekend. The great rehearsal that delighted the boxing fans, however, did not generate the number of spectators that the organizers had hoped for.

Probably motivated by Fury’s convincing second-round win and distrust of Wilder’s chances, many chose not to pay $ 79.99, which is the price ESPN has set for the U.S. market. According to Kevin Iole from Yahoo Sports, the broadcast was bought in 600 thousand American households and in 300 thousand outside the USA, where ESPN has the right to sell them.

The rest of the world watched the match to the account of the sale of the broadcast rights. That figure is much lower than that regarding their second match, held in February 2020. At the time, the broadcast was bought 850,000 times, which was the basis for promoter Bob Arum to state that this time the target was one million.

In the end, they didn't even come close to him. Still, this is a double improvement over their first match, held in December 2018. At the time, the match was bought by 300,000 households, but the reason for this was Fury’s insufficient popularity in America, as well as Wilder’s dominance in his earlier matches.

Old times vs now

After Fury managed to introduce himself to American boxing fans, his rise in popularity also resulted in greater match success. The American media state that nowadays PPV numbers cannot be compared to those of ten or more years ago, since only in recent years, with the appearance of quality VPN programs, the mania of monitoring illegal "streams" has started.

Of course, many factors are important when looking at results then and now. Boxing, as always, has been a popular sport, but it is well known that most sports are growing in popularity and that today's media, which are more and more present, pay great attention to various sports matches and work on their advertising.

It was the match between Fury and Wilder that had a huge advertisement, but of course, the “names” that are on stage are of great importance. Although this time there were far fewer who watched the fight, today's sport is much "richer", and can't ​be compared to those times when there were not so many media outlets that would present to us what we were watching. Anyway, Wilder and Fury made huge mone